ARTICLE

Choosing the Right Cooling Path for AI-Powered Data Centers

By Alan Farrimond  |  October 3, 2025
Read Time: 4 Minutes

As AI and other high-performance computing workloads continue to surge, data centers are being pushed to new levels of power density. Traditional air-cooling methods are no longer sufficient to manage the intense thermal output of today’s GPU-rich environments. For many operators, liquid cooling has become a necessity.

While hyperscalers have led the way, many data center operators are still exploring what liquid cooling entails and how to implement it effectively. There are four main cooling approaches to consider:

  • Hot/cold aisle containment
  • Rear-door heat exchangers
  • Direct-to-chip cooling
  • Full immersion


Each comes with its own infrastructure requirements and trade-offs. Understanding these differences is key to choosing the best solution. In his latest Data Center Frontier article, Wesco's Alan Farrimond explains how, with the right strategy, data centers can confidently introduce liquid cooling into their environments.

Read the full article online from Data Centre Frontier to learn more

This article was originally published in October 2025 by Data Centre Frontier. Reprinted with permission of the publisher.

Alan Farrimond

ABOUT THE AUTHOR

Alan Farrimond
Vice President, Data Center Solutions, Wesco
Alan is a seasoned data center professional with over 35 years of experience in the engineering and sales sectors. Throughout his career, he has held key leadership positions across the EMEA, APAC and North American regions. In his current role as VP of Data Center Solutions, Alan oversees global business development initiatives to meet the evolving needs of data center customers around the world.