Engineer inspecting automation technology in factory



ARTICLE

Automation Insights

Wesco Unveils Integrated Automation Solution

Showcased at the 2025 Rockwell Automation Fair, the solution addresses the complexities of plant modernization.

During the 2025 Rockwell Automation Fair, Wesco showcased a fully integrated industrial automation solution designed to help manufacturers overcome one of the biggest barriers to smart manufacturing: the difficulty of deploying and integrating new technologies. Backed by a new Rockwell Automation software reseller authorization and Wesco’s existing strengths in robotics, AI, automation and integration, the solution streamlines complex modernization projects by orchestrating all key elements needed to achieve measurable results. The approach directly addresses a major industry challenge highlighted in Rockwell’s research, which identifies technology integration as manufacturers’ top internal obstacle.

As modernization efforts grow increasingly complex, manufacturers often find themselves juggling multiple vendors, systems integrators and global teams without the internal resources to manage full end‑to‑end digital transformation. Wesco’s model provides a single point of accountability, coordinating advancements such as collaborative robotics, process visualization, real‑time MES insights, predictive maintenance, analytics and seamless data integration.

Through our interactive demo that simulates a real‑world manufacturing workflow, we illustrate how these components come together to support smarter, more efficient operations. The result is a tailored modernization strategy that helps manufacturers reduce complexity, improve visibility, and realize meaningful business impact. Watch now:

 


Dan Furrow

ABOUT THE AUTHOR

Dan Furrow
Senior Vice President and General Manager, Global Accounts
Serving as Senior Vice President and General Manager for Wesco’s EES Global Accounts business, Dan manages our largest and most complex customer relationships. Dan’s well-rounded career path across many functions and geographic theaters gives him a deep knowledge of Wesco’s value proposition, as well as our customers, suppliers and vertical markets.



Contact our team to learn how digital transformation can solve your manufacturing challenges.

 



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