Our Brand
Our brand identity is an expression of who we are, what we do and what we stand for—ingenuity delivered. This is represented visually through a carefully selected group of graphic elements: logo, color and typography. Consistency in how these elements are applied is important. On this page you will find guidelines for how you as a supplier or media respresentative can apply the visual elements of the Wesco brand correctly.
The Wesco logo and guidelines are for Corporate, U.S. and Canada use only.
Standard logo
Alternative logo
Using the Wesco logo
Alignment
The vertical alignment of the logo is the preferred orientation. Use the horizontal alignment only when necessary.
Minimum size
The minimum size of the logo is the logo word’s height at ⅛ of an inch. Sizes smaller than this will compromise legibility and presence.
Clear Space
Keep the logo clear of text, images and graphics by maintaining the minimum clear space on all sides. The preferred clear space is equal to “X,” as illustrated on this page. For digital applications you may use half the distance. “X” is equal to ½ of the logo symbol’s height.
Full Color
The preferred color option is the full color version of the logo. To achieve high visibility, place this color option on light backgrounds.
White
Use White for the logo when the reverse logo becomes illegible or when the situation calls for it. To achieve high visibility, place this color option on dark backgrounds.
Reverse
The reverse logo uses Wesco Green for the logo symbol and White for the logo word. To achieve high visibility, place this color option on dark backgrounds.
Charcoal Black
Use Charcoal Black for the logo when the full color logo becomes illegible or when the situation calls for it. To achieve high visibility, place this color option on light backgrounds.
If you have any questions regarding proper usage, please contact brandmarketing@wescodist.com.